Label design & print for Innocent

January 2021

Saša designed seven labels for the artist edition of innocent’s juices, which can be found in your next door supermarket through the Benelux.

“When Sasa was younger, he dreamed of doing good things like protecting our rainforests. Today, he uses art to tell stories about growing goodness. At innocent we’re all about growing goodness too, so we always make sure our drinks are kind to people and the planet, and 10% of our profits go to charity. That’s why we teamed up with Sasa to design this bottle and bring a tiny bit of that goodness to life. And you never know, this label might be worth millions one day. Think how many smoothies you could buy with that.”
innocentdrinks.com

Photos for the giveaway of 3 framed and 4 unframed prints through Instagram.
The prints are Giclée print on Hahnemühle white velvet, 42x30cm in an edition of 30, signed and numbered by the artist.